Rally 'round the cannon

Wish you were here

A penny (postcard) for your thoughts

By Gregg Lange ’70
Posted on June 10, 2009

Gregg Lange ’70 is a member of the Princetoniana Committee and the Alumni Council Committee on Reunions, an Alumni Schools Committee volunteer, and a trustee of WPRB radio.
Illustration by Steven Veach
Gregg Lange ’70 is a member of the Princetoniana Committee and the Alumni Council Committee on Reunions, an Alumni Schools Committee volunteer, and a trustee of WPRB radio.

As we tryst again here in the high romance of virtual reality (pass the digital martinis, please), the nature of the Web and its development during the speck of time of its existence has created a unusual new problem, even for those of us with a thirst for trivia.

TMI.

Too much information is a difficulty I can’t recall facing in the age of physical libraries and engraved invitations, during which gaps in a historical tale or a biography could lead to weeks of correspondence or months of contacting repositories for nuggets of data, leading on to the next puzzle, leading on … Like The Da Vinci Code, but without the revenue.  

Now we Google “orange and black plaid jackets” and come up with nine Internet citations in 0.61 seconds (of course, most relate to Tiger Band, except for the alarming “Princeton University Office of the President – Madness in March,” but that’s not the point). In this sort of superabundant environment, we easily can forget what a driving force the scarcity of information can be.

Consider: In 1908, before the democratization of personal photography, Americans mailed 678 million postcards, mostly to each other, roughly eight per person. The postage for each was a penny. The thirst for visual knowledge, not to mention details of the recipient’s sister’s trek to Niagara Falls, was unslakable. 

Given the coincidence of this cascade with the ascendance of modern Princeton – precisely when Woodrow Wilson 1879 and Andrew Fleming West 1874 were beginning their final battle over the direction of the Graduate College – the representation of the newly minted University in the photogravure of the age is extreme, and often curiously fascinating. So much so that the library chose as one of its first digital attempts at TMI an online display of its postcard collection. It’s not that you can’t find the postcards anymore; the U-Store has boxes of its old stock that it’s still shoveling out the door.   But some of the odder ones give evidence to a past that is either gone or somewhat, uh, revisionated.

Consider from 1906 or so as an example.

Princeton University Historical Postcard Collection

You would suspect that any ladies’ emporium that stocked such a delicate color palette might well be in danger of marginalizing its clientele, at least until coeducation 60 years later.

In a more substantive vein, there’s  

Princeton University Historical Postcard Collection

from 1914, which doesn’t seem to resemble anything specific at Princeton until you realize the handcoloring artist assumed all gothic Princeton buildings were gray. East Pyne (the “New Library” of 1897) was and is a glorious red sandstone. Oops.

But the postcards that truly fascinate me are those that reflect a Princeton that is gone. Take for example 

Princeton University Historical Postcard Collection

a view from 90 years ago that still will choke up an old Tiger letter-winner. The trophy room of University Gym, it burned to the ground in 1944, taking the vast majority of its treasures with it; the metal residue was sculpted into two modest statues by the great Joe Brown. 

And speaking of fires, there’s

Princeton University Historical Postcard Collection


the Marquand Chapel (1882), quirky but admired by Princetonians until it burned in 1920, to be replaced by Ralph Adams Cram and John Grier Hibben 1882’s monumental Chapel in 1928. This postcard photo includes the “Princeton Student” statue of Daniel Chester French that later became a focal point for rowdy student spring binges, and now stands in the lobby of Jadwin Gym. In one of the spookier occurrences documented in the collection, this card was posted


the very day before the catastrophic fire.

Historical postcards, being still plentiful and relatively inexpensive, provide a fun way for incipient collectors to get into the history game. Just last year (in my stripey guise of the Princetoniana Committee) I was contacted by Jessica Villella, a student at the Moses Brown School in Providence, kindly offering some excess Princeton postcards and cigarette premiums (cigarette premiums? A bygone marketing ploy we’ll consider at a later date) from her collection to the University.   When they arrived, her package even included an original letter from Rev. Joseph Eckley 1772, an honored New England clergyman who also received an honorary doctorate from Princeton in 1793.   Sure enough, three of her postcards were new to the Mudd Library collection, including the enigmatic

 
which is the only commercial shot of Guyot Hall (1909) I’ve seen simply labeled “Museum.” The natural history museum begun decades before by Guyot himself in Nassau Hall had moved to the new building, and was in fact the only real museum on campus besides Marquand’s art museum. The photo clearly was shot before 1925, when the new Isabella McCosh Infirmary eliminated the view. So Jessica becomes one of the thousands of generous donors who have made the University Archives what it is; you can see some of their largesse in the current Archives 50th anniversary exhibit at Mudd Library through October.   And when Jessica arrives at Colby next fall (waytogo, Jessica!) she’ll already be of historical interest. 
 

My favorite postcard, you ask? 

Princeton University Historical Postcard Collection

Easy: A photo of president James McCosh on McCosh Walk (from before 1894, when he died on the 100th anniversary of Witherspoon’s death), this card dates from after 1907, showing the impact he had on the place long after his retirement in 1888. No buildings, no football players, no orange-clad chorines.  One little Scotsman in a bowler hat and vest standing on the path to knowledge. Not bad symbolism for a penny. 

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Comments
3 Responses to Rally 'Round the Cannon

Jessica Villella Says:

2009-07-04 18:23:42

I found your article fascinating, Mr. Lange, and not just because I'm mentioned in it! Keep up the good work in inspiring the novice collector/historian, such as myself.

Art Dicker '70 p'00 Says:

2009-07-08 09:48:54

Excellent piece, Gregg!

Bruce DeLalla Says:

2009-07-21 09:28:45

Interesting article - witty and informative! Thanks for enlightening this novice postcard collector.
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