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Current Issue

Nov. 4, 2009

Vol. 110, No. 4
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AUDIENCE

Princeton Alumni Weekly delivers 65,000 educated, affluent, influential readers…

Reader Profile
Male/Female 76%/24%
Median Age 46

Household Income
$75,000 or more      74%
$100.000 or more    61%
$300,000 or more    20%

Household Net Worth
Total HH Net Worth       $500,000        65%
Total HH Asset Value   $1-2 Million    20%
Total HH Asset Value   $2 Million +    30%

…who have a life-long bond with ‘their’ magazine.

Our readers rely on the magazine as a vital link to the University and their peers. Advertisers have a unique opportunity to reach faithful, engaged readers in an environment of unparalleled trust and respect.

• 85% of our readers read or look through all 15 issues.
• 77% read the display advertisements.
• 26% have purchased an advertised product or service.
• 91% have traveled domestically for pleasure or work.
• 49% have utilized a financial services company.