Current Issue

Oct. 13, 2010

Vol. 111, No. 2

Alumni Scene

Numbers can mislead

Charles Seife ’93 reveals mischief behind data

By Katherine Federici Greenwood
Published in the October 13, 2010, issue


Science journalist Charles Seife ’93 shows how information wrapped in numbers — from scientific studies to advertising claims — can bend the truth.
Sigrid Estrada
Science journalist Charles Seife ’93 shows how information wrapped in numbers — from scientific studies to advertising claims — can bend the truth.


When a group of scientists graphed the 100-meter dash times of male and female Olympic runners over a number of years, they found a striking pattern: By plotting the times and extrapolating, the scientists determined that female sprinters would outpace the men around the year 2156.  

Impressive, but the trend lines the scientists drew “hide an absurdity,” writes Charles Seife ’93 in his new book, Proofiness: The Dark Arts of Mathematical Deception (Viking). If you extrapolate the data further, he writes, women eventually will break the sound barrier in the year 2600 and then the speed of light. Yet the study with the scientists’ prediction that women will outpace men was published by a peer-reviewed journal, Nature, in 2004.  

That’s just one example in Seife’s book about information wrapped in numbers and numerical data that can mislead people into believing untruths or suggest a precision that does not really exist.  

Seife says the scientists failed to recognize that because the women were at an earlier stage in the field of professional running than the men, their speeds would improve at a faster rate than those of the men for a period of time, but eventually would level off.  

“Too many people, when they are presented with a number, they just think of it as a fact — that it’s indisputable. But there’s a lot that goes into creating those numbers and portraying those numbers and selecting data. If you look behind the curtain, there’s a lot of mischief that goes on that is covered by numbers,” says Seife, a science writer who teaches journalism at New York University.

Examples of “proofiness” — “the art of using bogus mathematical arguments” to “get you to swallow untruths” — abound, he argues. Advertisers forge statistics to promote their products, candidates fiddle with data to get elected, and pollsters use proofiness to “tell you what they want you to believe,” he writes. Seife says that in Al Gore’s film An Inconvenient Truth, Gore used a form of proofiness called “cherry picking” — selecting data that support your argument while ignoring or underplaying data that do not — when Gore showed graphics that implied sea levels will rise 20 feet in a century. Other scientists have predicted a smaller rise.

Seife, who examines the imprecision of counting people for the census, the errors involved in counting votes, and prosecutors’ misuse of numerical data to convict suspects in court, argues that such miscounting and misleading threaten our democracy. When an election is as close as it was in 2000 be­tween George W. Bush and Gore, he says, there is no way to determine who really won — because the inherent errors involved in counting votes were so great that it was impossible statistically to tell who garnered the most. “We citizens have a hard time saying, ‘Given the instruments that we have, we can’t tell the difference between candidate A and candidate B. For all intents and pur­poses it’s a tie,’” he says. The solution, he says, would be to go to an agreed-upon “plan B” — whether a runoff election or the flip of a coin.

Don’t believe every number, graph, study, and poll you come across, warns Seife, and become a bit more skeptical when reading information that doesn’t seem to make sense.  

“There is a high level of ‘bogosity’ floating around out there,” he says.  
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