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Mar. 23, 2011
Vol. 111, No. 9
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After refusing federal bailout funds and weathering the recession, Ford Motor Co. is aiming for a greener, cleaner future, according to William Clay Ford Jr. ’79, the company’s executive chairman, who spoke at the Friend Center Feb. 15.
Ford said that during his undergraduate years, he became an environmentalist and decided he wanted to change Ford’s practices and vehicles to reflect those views. Though he faced opposition, his push for cleaner cars finally is coming true — hybrid gas-electric cars are now rolling off the assembly lines at Ford’s factories.
Manufacturing also has changed, Ford said. “It’s no longer belting out pollutants into the sky with sort of Darwinian conditions inside of plants and a sweatshop mentality. It’s become green, high-tech, and what we’re making is going to be green and high-tech,” he said. “I think that’s a much more appealing view of what manufacturing is and should be.”
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