Current Issue

May16, 2012

Vol. 112, No. 12

MORE ABOUT PRINCETON ALUMNI WEEKLY AND ITS READERS

ABOUT PRINCETON ALUMNI

  • They are Pulitzer Prize-winners, Nobel laureates, business leaders, academicians, and government leaders.

  • They are professionals, travelers, investors, consumers.

  • They are well-educated, affluent, and interested in the world around them.


ALUMNI ACTIVITY

  • Princeton alumni read the magazine. Reader surveys show that 85% of alumni read or look through all issues and that each issue is read by an average of 1.4 people.

  • Princeton alumni are truly loyal to their alma mater. The 2007-08 Annual Giving campaign raised more than $54 million – the highest total in Princeton’s history, with a 59.2% participation rate among undergraduate alumni.

  • 70% of alumni have attended Reunions in the past 10 years.

  • 64% of reuners eat in local restaurants, 46% spend money in downtown Princeton shops, and 47% stay in area hotels and B&Bs.

  • 53% of alumni have come to Princeton to attend a Princeton sporting event in the last year.

  • 64% of alumni have come to Princeton to visit a friend or student, to attend Alumni Day, or for business or various other reasons.


IMPACT OF ADVERTISING

  • 77% of alumni read the display advertisements, and 26% have purchased an advertised product or service.

  • One in four readers has responded to an ad placed in the "Princeton Exchange" classified section.