Current Issue

ABOUT PRINCETON ALUMNI

• They are Pulitzer Prize-winners, Nobel laureates, business leaders, academicians, and government leaders.

• They are professionals, travelers, investors, consumers.

• They are well-educated, affluent, and interested in the world around them.
  

ALUMNI ACTIVITY

• Princeton alumni read the magazine. Reader surveys show that 85% of alumni read or look through all issues and that each issue is read by an average of 1.4 people.

• Princeton alumni are truly loyal to their alma mater. The 2007-08 Annual Giving campaign raised more than $54 million – the highest total in Princeton’s history, with a 59.2% participation rate among undergraduate alumni.

• 70% of alumni have attended Reunions in the past 10 years.

• 64% of reuners eat in local restaurants, 46% spend money in downtown Princeton shops, and 47% stay in area hotels and B&Bs.

• 53% of alumni have come to Princeton to attend a Princeton sporting event in the last year.

• 64% of alumni have come to Princeton to visit a friend or student, to attend Alumni Day, or for business or various other reasons.

IMPACT OF ADVERTISING

• 77% of alumni read the display advertisements, and 26% have purchased an advertised product or service.

• One in four readers has responded to an ad placed in the "Princeton Exchange" classified section.