ABOUT PRINCETON ALUMNI
They are Pulitzer Prize-winners, Nobel laureates, business leaders, academicians, and government leaders.
They are professionals, travelers, investors, consumers.
They are well-educated, affluent, and interested in the world around them.
Princeton alumni read the magazine. Reader surveys show that 85% of alumni read or look through all issues and that each issue is read by an average of 1.4 people.
Princeton alumni are truly loyal to their alma mater. The 2007-08 Annual Giving campaign raised more than $54 million – the highest total in Princeton’s history, with a 59.2% participation rate among undergraduate alumni.
70% of alumni have attended Reunions in the past 10 years.
64% of reuners eat in local restaurants, 46% spend money in downtown Princeton shops, and 47% stay in area hotels and B&Bs.
53% of alumni have come to Princeton to attend a Princeton sporting event in the last year.
64% of alumni have come to Princeton to visit a friend or student, to attend Alumni Day, or for business or various other reasons.
IMPACT OF ADVERTISING
77% of alumni read the display advertisements, and 26% have purchased an advertised product or service.
One in four readers has responded to an ad placed in the "Princeton Exchange" classified section.