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Richard B. Wilder ’37

Published in Nov. 24, 1993, issue

DICK WILDER, enthusiastic Princetonian, tank destroyer, old car buff, handsome model, and outdoor advertising executive, died in his sleep in Naples, Fla., Sept. 20, 1993. His wife, Marion, died in 1988 and he left son Richard A. and three grandchildren, Richard, Elizabeth, and Joseph.

At St. Paul's, Dick competed in football, swimming, and track. At Princeton, he majored in economics, was manager of the 150lb. football team, and member of the Glee Club and Cannon Club.

After a brief career in advertising with Lincoln Stores, he spent the next five years in the army, immobilizing and destroying enemy tanks. He was a captain, landed at Anzio Beach, and fought northward through Italy, France, and Germany, always in the front lines. He won a Bronze Star and a Purple Heart.

Next came American Broadcasting, Young & Rubicam, by 1952 Natl. Outdoor Advertising. In 1959, he captured a mugger in NYC. In 1962, he moved to Connecticut and launched a new business, Carpets & Color, and acquired Twin Brooks, a rural retreat in Kent, Conn. He lived there, and was director of the Mayor's Executive Volunteer Corps, to help small businesses. In the 1960s, he appeared in ads as a model for Phoenix Mutual, Clairol, Lucky Strike, Kodak, I.B.M., PanAm, Dominick & Dominick, Chemical Bank, and others. In 1989, he took up permanent residence in Naples, Fla., and turned to sailing and golfing.

Our sympathies go to Dick's son and grandchildren.

The Class of 1937

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