(Greenleaf Publishing) This book shows how “hybrid organizations,” companies that operate in the blurry space between the for-profit and nonprofit worlds, are serving as pioneers in market shifts that will eventually become mainstream. In redefining their supply chains, sources of capital, and very purpose for existence, hybrid organizations are changing the market for others. Through survey analysis and executive interviews, the authors explore key trends that make these socially conscious and fiscally minded for-profit enterprises successful in meeting both mission- and market-driven goals. Ultimately, they argue that hybrid organizations are a practical and feasible organizational model for contributing solutions to global environmental issues. Henning is a consultant to Ascension Health, where she leads a participatory business innovation process to co-create and implement sustainable, community, entrepreneur-led businesses focused on improving the health and wellbeing of local residents.