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William J. Casey ’49

Published in Sept. 15, 2004, issue

Bill died May 4, 2004, after a brief illness. He was 78.

Bill was an Eagle Scout and an altar boy during his youth in Caldwell, N.J. He came to Princeton from service in the Merchant Marine during World War II and later served in the Navy as an aviator.

After leaving the Navy he started his advertising career with J. Walter Thompson. He spent 20 years on Madison Avenue, holding top creative positions on major accounts at Doyle Dane Bernbach, Ogilvy & Mather, Young & Rubicam, and Interpublic, Inc. He wrote some of the most memorable and effective advertising of our time for Polaroid, Xerox, White Owl, Quaker Oats, and the Coca-Cola Co. He was highly regarded as one of the finest ad men of his day. Bill was an avid golfer with six holes-in-one to his credit. He also was an inventor and an excellent golfscape painter.

Bill is survived by his wife, Jacqueline; daughters Eileen Reed, Sharon Tormey, and Betsey Ross; sons Dan and Paul; 12 grandchildren; and one great-grandchild. He will be sorely missed by them and by his classmates, who will be telling Casey stories until they too join him.

The Class of 1949

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