Why advertise in PAW?

WHY PRINT?

  • Magazines are more relevant now than ever before
  • Consumers trust print more than any other advertising medium [1]
  • The brain responds to print and digital media in different ways: Print ads are better at stimulating emotions and desires [2] 
  • There is higher comprehension when reading on paper versus a screen [3] 
  • Brand recall is up to 70% higher in magazine advertising than digital media [4]
  • In a study that measured 1,400 campaigns using a wide variety of ad venues, magazine advertising resulted in the highest return on ad spending [5]
  • Consumers tend to be more focused and more relaxed when they read print magazines, i.e., they “lean back” and this enhances retention [3]

WHY PAW?

  • The Princeton Alumni Weekly (PAW) provides an affluent, influential audience
  • The low ad-to-edit ratio of 20:80 ensures that your brand message gets across to our readers
  • With 11 issues per year, PAW offers unmatched engagement with our readers
  • PAW is read — including the ads. Of PAW’s readers, 83% read all or most issues, 69% read the display ads, and 32% purchased a product or service advertised
  1. “Consumer Trust Is Evolving in the Digital Age.” eMarketer. January 3, 2017. www.emarketer.com/Article/Consumer-Trust-Evolving-Digital-Age/1014959 
  2. “Using Neuroscience to Understand the Role of Direct Mail.” Millward Brown. 2009. www.millwardbrown.com/docs/default-source/insight-documents/case-studies...
  3. Davis, Marisa. “The Print Effect: How Consumer Behavior & Neuromarketing Principles Prove Magazines Deliver,” 2017.
  4. Dooley, Roger. “Paper Beats Digital In Many Ways, According To Neuroscience.” Forbes.com. September 16, 2015.
  5. “From Ad to Aisle: The CPG Advertising Benchmark Report.” Nielsen Catalina. September 2016. www.ncsolutions.com/wp-content/uploads/2016/09/Multimedia-CPG-Benchmarks...

For information on advertising contact:
Allison Sullivan, Publishing Director
As7811@princeton.edu
609-258-2107

Brielle McArdle, Administrative Coordinator
Bm5471@princeton.edu
609-258-4886

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More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule