Princeton Alumni Weekly delivers 71,000 educated, affluent, influential readers…

Reader Profile
Male/Female   70% male/30% female
Median Age     49

Education 
52% have a Masters degree
20% have a Doctorate
41% hold a Professional degree (M.D., D.D.S., J.D.)

Household Income
$75,000 or more      74% 
$100,000 or more    71% 
$500,000 or more    10%

Household Net Worth 
Total HH Net Worth      $500,000        61%
Total HH Asset Value   $1-2 Million    18% 
Total HH Asset Value   $2 Million +    28%

…who have a life-long bond with ‘their’ magazine.

Our readers rely on the magazine as a vital link to the University and their peers. Advertisers have a unique opportunity to reach faithful, engaged readers in an environment of unparalleled trust and respect.

• 83% of our readers read or look through all, or most, issues. 
• 69% read the display advertisements.
• 32% have purchased an advertised product or service. 
• 95% have traveled domestically for pleasure or work.
• 53% have utilized an investment management company.


For information on advertising contact:

Colleen Finnegan, Advertising Director
cfinnega@princeton.edu
609-258-4886