Who is PAW’s audience?

ABOUT PRINCETON ALUMNI

  • They are Pulitzer Prize-winners, Nobel laureates, business leaders, Supreme Court justices, academicians, journalists, philanthropists, and government leaders
  • They are innovators, entertainers, authors, activists, and a former first lady
  • They are influencers, thought leaders, and early adopters
  • They are professionals, parents, travelers, investors, and consumers
  • They are well-educated, affluent, and interested in the world around them

ALUMNI CONNECTIVITY

  • Princeton alumni read the magazine — reader surveys show that 83% of alumni read or look through most issues and that each issue is read by an average of 1.4 people
  • Princeton alumni are truly loyal to their alma mater. The 2018–19 Annual Giving campaign raised more than $68.5 million with 55.4% of undergraduate alumni participating
  • 86% of alumni have attended Reunions on campus in the past 10 years

READER PROFILE

  • 65% Male, 35% Female; Median age: 51
  • Education: 52% Master’s degree, 20% Doctorate, 41% Professional degree (M.D., D.D.S., J.D.)
  • Wealth: $550K average HHI, $3.2M average NW, $948K average home value

Sources: Ipsos Affluent Survey 2021, PAW mailing list


For information on advertising contact:
Allison Sullivan, Publishing Director
As7811@princeton.edu
609-258-2107

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Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

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Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule