Trust is Everything: Become the Leader Others Will Follow

(Lulu)

Based on more than 15 years of interviews and survey research on how leaders build trust with employees, customers, and colleagues, this book examines leaders in manufacturing, health care, franchising, the ministry, and the hotel and food industries. Aneil Mishra is an associate professor of management at the Babcock Graduate School of Management at Wake Forest University. Karen Mishra is an assistant professor of marketing at Meredith College.