Walter B. Roberts Jr. ’48

Walt was born in New York City in 1926 and died Nov. 14, 2015, in Plymouth, Minn., at age 89. His father, Walter Roberts Sr., was in the Class of 1915, and his late brother-in-law, Dudley Woodbridge, was the longtime secretary for the Class of 1944.

Walt started at Princeton after participating in the Navy V-12 program and graduated in 1949 with a degree in history. Most of his business career was in advertising and marketing at J. Walter Thompson and at other firms. Walt managed the promotion and marketing of products including Stripe toothpaste, Alka-Seltzer Plus, Mrs. Butterworth’s Syrup, and Flintstones vitamins.

We remember vividly and gratefully Walt’s survey reports on our careers, personal histories, and our views of our lives and times, included in his report in our 50th reunion book.

Walt was predeceased by his second wife, Rumohr Gamm. He is survived by his sister, Polly Woodbridge; sons Walter III and Kirby; daughter Susan; and numerous cousins, some of whom had Princeton connections.