Mobile Persuasion Design
By Aaron Marcus ’65
Published Jan. 21, 2016
Mobile Persuasion Design by Aaron Marcus ’65 presents 10 conceptual design projects for new mobile applications that combine theories of persuasion and information design to change people’s behavior.
Book Club.
Join and Read With Us.
Paw in print
Image
The Latest Issue
November 2024
Princetonians lead think tanks; the perfect football season of 1964; Nobel in physics.