Mobile Persuasion Design

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By Aaron Marcus ’65

Published Jan. 21, 2016

Mobile Persuasion Design by Aaron Marcus ’65 presents 10 conceptual design projects for new mobile applications that combine theories of persuasion and information design to change people’s behavior.

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The September 2026 cover of PAW, featuring the headline "Minds at Play" written in game pieces — crossword, Scrabble, and Rubics Cube.
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