Classified advertising


Ads should be submitted by email to Allison Sullivan at as7811@princeton.edu.


CLASSIFIED RATES

Classified Text Ad — rate per insertion: $4.25 per word. Minimum 12 words.

Classified Display Ad — rate per insertion:

Ad Size Black & White 4-Color
2.2083" x 1.0" $160 $260
2.2083" x 1.5" $235 $335
2.2083" x 2.0" $310 $410
2.2083" x 2.5" $385 $485
2.2083" x 3.0" $460 $560

ADDITIONAL INFORMATION & OPTIONS

  • An online ad is included in the rate and is available at paw.princeton.edu/ classifieds 
  • A hotlink is included with a Classified Display Ad and is $5/link/insertion for text ads and additional links — the hotlink is highlighted in the online ad.
  • Images can be added online to your text ad for $50.00 for one image and $100.00 for 3 images and will be live online for the duration of the time period the text ad is reserved. 
  • Classified Display Ads are highly visible and permit the use of logos and artwork. Ads are available in increments of 0.5" (1" minimum) with a width of 2.2083" 
  • Boldfacing of the first three words is included — boldfacing of additional words is billed at $4 per word 
  • Your entire ad can be highlighted online for an additional charge of $15 per issue 

Why Classifieds?

Use this section to advertise a vacation home, to sell real estate, to promote your professional services, to meet your match, and much, much more.

Frequency Discounts

  • 5% for 4 insertions
  • 10% for 7 insertions
  • 25% for all 11 issues

Payment Information

  • Ads must be paid for at the time they are placed.
  • VISA, Mastercard, American Express, and Discover cards are accepted.
  • Ads should be submitted to: Grace Ni at gracen@princeton.edu.
  • We cannot offer refunds should you decide to cancel your ad.
  • Final copy must be submitted and approved in writing.

Classified schedule

2024-25

Cover Date In-Home Dates Ads Due
Sept. 2024 Sept. 3 July 29
Oct. 2024 Oct. 7 Sept. 3
Nov. 2024 Nov. 4 Sept. 30
Dec. 2024 Dec. 2 Oct. 28
Jan. 2025 Dec. 30 Nov. 25
Feb. 2025 Feb. 3 Dec. 30
March 2025 Mar. 3 Jan. 27
April 2025 Mar. 31 Feb. 24
May 2025 May 5 Mar. 31
June 2025 June 2 Apr. 28
July/August 2025 July 7 June 2

Alumni Day: Feb. 24 • Reunions: May 22–24 • Commencement: May 27

For information on advertising contact: 

Grace Ni, Administrative Coordinator
gracen@princeton.edu
609-258-4886

DOWNLOAD INFORMATION ABOUT CLASSIFIED ADVERTISING


More from the Media Kit:

What is PAW?

Who is PAW’s audience?

Who gets PAW?

Where do they live?

Why advertise in PAW?

Publication schedule

Advertising rates

Print production specifications and advertising requirements

Copy and contract regulations

Classified advertising and schedule