(Super Star Press) This book was written for business-to-business (B2B) marketing professionals who need to create and manage B2B social media campaigns. It includes advice about creating social media content, leveraging key social media sites, engaging effectively, and putting social media into practice. Procopio does consulting with Fortune 1000 customers. Spielvogel uses social media to listen to customer sentiment, build awareness, and generate targeted leads for SAP. Thomson is the founder and owner of MarketingXLerator, a B2B consultancy.
