Starting your own business as a burgeoning entrepreneur is a difficult, risky, and expensive move—but by asking questions, doing careful research, and following experts’ advice, you can set yourself up for success and avoid common pitfalls. In Wannabee CEO: A Practical Guide to Starting Your Own Small Business (Barnes & Noble Press), Fred Kellinger ’60 provides a how-to guide , detailing aspects of starting a business, from choosing a name to protecting your intellectual property.
