In industry, anything an employee produces as a result of employment, including patentable inventions, belongs to the company, not the individual. Universities typically don’t go this route, but retaining only 10 percent after costs strikes me as far too little. Just as publishers retain the copyright of faculty-authored books, so the University should retain the copyright to faculty-produced University classes. I would argue for a generous third, after costs, for the faculty member and two-thirds for the University. Those wishing more need to sever ties with the University and start their own companies.
In Response to: Paying for MOOCs