ADVERTISING
Open the door to a world of Princeton connections.
When you advertise with Princeton Alumni Weekly (PAW), you’re connecting with a prestigious and highly engaged audience that values excellence, innovation, and quality — an audience that’s always seeking new experiences and opportunities.
Princeton alumni have a strong bond with the university, and PAW is where they turn to stay connected with fellow alumni and the community. This unwavering loyalty and connection means that brands featured in our magazine benefit from a unique level of trust and engagement.
The PAW Advantage
Exclusive Audience
- Imagine your brand in front of Pulitzer Prize-winners, Nobel laureates, business leaders, Supreme Court justices, and more. Our readers are influential leaders who shape industries and drive trends.
- PAW’s readers have significant purchasing power, with average household incomes over $550K and a majority holding advanced degrees.
Engaged Readership
- 83% of our readers actively engage with PAW, ensuring your message reaches an attentive audience.
- 32% of readers have taken action based on ads they’ve seen in PAW, from booking luxury travel to seeking financial services. Your brand could be next.
Proven Results
- Print ads in PAW stand out. Readers trust what they see in print more than digital ads, and research shows that brand recall for print advertising can be up to 70% higher.
- With a low ad-to-editorial ratio, your message will shine — 69% of readers specifically engage with display ads.
- PAW delivers your brand to a circulation of more than 100,000 alumni, faculty, staff, and families—giving you unmatched access to a distinguished and influential community.
Notable Alumni
Meet some of Princeton’s top achievers and glimpse the remarkable reach and impact of PAW readers.
Advertising Oppportunites
Print Advertising
- Flexible Formats: Choose from various ad sizes and placements to tailor your message to your audience.
- Maximize Value: Take advantage of frequency discounts with multiple ad insertions that keep your brand top-of-mind.
Digital Advertising
- Extend Your Reach Online: PAW’s website attracts more than 75,000 visitors each month, providing additional exposure for your brand. Choose from premium ad placements such as leaderboard, billboard, and square ads.
- Inbox Delivery : Reach more than 75,000 alumni by placing your ad in our monthly e-newsletter, boasting a 49% open rate.
Specialty Sections
- Bookshelf: Showcase your recently published book to fellow alumni in the PAW’s Bookshelf, offering an excellent opportunity to promote your book to a community of engaged readers. Learn More.
- Classifieds: Connect with fellow Princeton alumni by advertising your services, properties, or opportunities in PAW’s classifieds. Whether promoting vacation homes, real estate, professional services, or more, this section offers a unique chance to engage with an audience who share the same connection to Princeton. Learn More.
Reunions Guide
- Reach thousands of alumni, faculty, students, and families who return to campus in May for Princeton’s most celebrated tradition. As attendees connect, celebrate, and immerse themselves in the Princeton spirit, your business or department can stand out by advertising in this go-to guide. The Reunions Guide is the perfect platform to reach a highly engaged and excited audience. Learn More.
Sponsorship Opportunities
- Tiger Travels Section: Feature your brand alongside alumni travel stories and tips.
- PAWcasts: Sponsor audio segments on PAW's monthly podcasts featuring notable alumni, memorials, travel, books, and more.
Allison Sullivan
Publishing Director
as7811@princeton.edu
609-258-2107
Grace Ni
Administrative Coordinator
gracen@princeton.edu
609-258-4886
Newsletters
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PAW in print
September 2024
Sheikh Nawaf al-Sabah ’94 in Kuwait; Tiger Travels; Why the graduate student union vote failed.