3 Weeks to Startup: A High-Speed Guide to Starting a Business

(Entrepreneur Press) The authors outline a three-week strategy to get a business up and running quickly using the Internet. By focusing on online incorporation, online expert resources, software, and new media marketing, this book shows entrepreneurs how to streamline the start-up process. Berry and Parsons cover everything from branding and market strategy to payment plans and insurance. Sabrina Parsons is the CEO of Palo Alto Software and the co-founder of Palo Alto Software UK Ltd. and Lighting Out. Berry is the founder and president of Palo Alto Software.