Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top - Green Recovery: Get Lean, Get Smart, and Emerge from the Downturn on Top

(Harvard Business Press) Although we are in the midst of a recession, Andrew Winston warns that companies that shelve their green strategies until the economy improves will miss a huge opportunity to make their businesses stronger and more profitable. He demonstrates how many of the same strategies that address environmental issues can help companies survive today’s economic conditions. The book shows how leaders like Boeing, Disney, DuPont, Microsoft, Procter & Gamble, Toyota, and Wal-Mart are increasing efficiency, innovation, and employee motivation to save money quickly and preserve capital that can be reinvested for future growth. Winston is an expert on green business. He is the co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage .