Great article. Miles is a lot more than the CEO of the company. He’s the genius — on so many levels — of product and Driscoll’s impact on the global industry. He’s a polymath: He can understand technical/emotional state of the grower (so important), genomics and molecular composition of berries (not easy, a strawberry is an octoploid), and most importantly, how to sell and create a loved brand. Legend!
Great article. Miles is a lot more than the CEO of the company. He’s the genius — on so many levels — of product and Driscoll’s impact on the global industry. He’s a polymath: He can understand technical/emotional state of the grower (so important), genomics and molecular composition of berries (not easy, a strawberry is an octoploid), and most importantly, how to sell and create a loved brand. Legend!