The referendum sponsored by the Princeton Committee on Palestine wanted University stores to sell a brand of hummus in addition to Sabra, which is now stocked. The group linked Sabra — which is based in the United States and owned by PepsiCo and the Israel-based Strauss Group — to human-rights violations, because Strauss contributes money to the Golani Brigade of the Israel Defense Forces.   Critics say members of that brigade have violated the human rights of Palestinians.  

The campus group Tigers for Israel fought back, however, and the referendum lost by a vote of 1,014 to 699, garnering international media attention and sparking competing Facebook groups along the way. Despite the result, Director of Dining Services Stu Orefice told The Daily Princetonian that his office would “continue the conversation” about offering an additional brand of the chickpea dip.