(McGraw Hill) The author introduces and explains, in nontechnical terms, an approach to decision making called “optimization.” Using advances in mathematics and computer software, he argues, companies can fully maximize their assets at every decision point. And he analyzes a variety of companies that are working on the frontier of optimization. Sashihara is the CEO of Princeton Consultants Inc., which specializes in providing both information technology services and management consulting services, and director of the Association of Management Consulting Firms.