Authentic Selling: How to Use the Principles of Sales in Everyday Life

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By Jeff Kirchick ’10

Published Jan. 26, 2021

In Authentic Selling, Jeff Kirchick ’10 argues that sales skills are useful in everyday life and contends that these skills are not those of insincerity, but rather authenticity.

Paw in print

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The September 2026 cover of PAW, featuring the headline "Minds at Play" written in game pieces — crossword, Scrabble, and Rubics Cube.
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