Mobile Persuasion Design
By Aaron Marcus ’65
Published Jan. 21, 2016
Mobile Persuasion Design by Aaron Marcus ’65 presents 10 conceptual design projects for new mobile applications that combine theories of persuasion and information design to change people’s behavior.
Paw in print
Image
The Latest Issue
November 2026
History is in Terri Sewell ’86’s hands; campus mental health culture; the two Princetons.