Alexander Brody ’53

Alexander, the grandson of Hungarian writer Sándor Bródy, died in Budapest, Hungary, Feb. 13, 2022.

Born as Sándor Bródy in Budapest, he grew up in the Hungarian capital and came to the United States at the age of 15, where he took the name Alexander Brody. He attended the Edgewood School before entering Princeton. He was a member of Ivy Club and majored in the School of Public and International Affairs.

After graduating, Brody went to work for Young & Rubicam and by 1970 was head of its operations outside the United States. Between 1984 and 1987, he was president of the World Advertising Federation. In 1987, he became president of Ogilvy & Mather. After retiring in 1993, he spent more and more time in Hungary. He was the founder of the Sándor Bródy Award and one of the founders and patrons of the János Bolyai Creative Award.