Alex was born as Sándor Bródy in Budapest, Hungary, and came to the United States at the age of 15. He attended the Edgewood School before coming to Princeton. He joined Ivy Club and majored in the School of Public and International Affairs. 

After graduating, Alex joined Young & Rubicam as a messenger boy but within 18 months became an account executive working on the General Foods and Time Inc. accounts. In 1959, he was transferred to the Frankfurt, Germany, office as head of TV. Eventually, he became international director. From 1984 to 1987, Alex served as president of the World Advertising Federation, and in 1987 he became president of Ogilvy & Mather. 

Alex died Feb. 12, 2022.

Undergraduate Class of 1953