Bradley H. Wells ’64

Brad died Oct. 22, 2016, at his home in Carlsbad, Calif., after a courageous 15-year battle with cancer. He was born Dec. 14, 1942, in Toledo, Ohio, and grew up in Montclair, N.J.

He came to Princeton from St. Paul’s School, played freshman hockey, majored in English, joined Cannon Club, and roomed in the Rockefeller Suite in his senior year.

After graduation he embarked on a career in advertising that would span more than 35 years, first in New York and then San Francisco. He founded his own firm, Cohn & Wells, eventually building it into one of the most successful direct-marketing agencies in the world.

Throughout his life, family and friends knew Brad as a true bon vivant. He loved golf, travel, a good party, great food, and really good wine. He was fiercely competitive in all aspects of his life, and he never passed up an opportunity to wager — whether it was a game of chance or sporting event. He most loved to “bet the ponies” and had a box at the Del Mar Thoroughbred Club until the day he died.

To his wife Stacy, daughter Christine, and granddaughter Penelope, the class extends its deepest sympathy.