Bruce M. Bradway ’43

Bruce died Sept. 19, 1999, at Bryn Mawr [Pa.] Hospital of heart complications following surgery. He was 77.

A native of Oak Park, Ill., Bruce graduated from Princeton with a bachelor's degree in geology, and later received a master's in education communications from Glassboro State College (now Rowan U.). During WWII, he served in the Army Air Corps.

Bruce was at various times a store owner, business executive, and author in the field of marketing. He is possibly best known for teaching new-venture management classes at Rowan. He would ask students each year to develop a product, then have a class committee select one for marketing. The assignment helped students learn about the planning, market research, financing, advertising, and sales of a product. Bruce's students came up with a variety of products, including caffeine-coated gum to keep truck drivers awake, sugarless vitamin chewing gum in various flavors, coffee cubes, and soft pretzels stuffed with mustard.

He is survived by his wife of 50 years, the former Eleanore Zeiss; sons Robert, Jonathan and Eric; daughter Jeannie Spellman; and six grandchildren. To the entire family, the class offers its most heartfelt sympathy.

The Class of 1943