Fred C. Poppe ’48

Fred Poppe died June 17, 1996. He was an enthusiastic Princetonian and loyal member of '48. His greatest love was his family. Tennis, fishing, and boating were his avocations.

Fred was first and foremost an advertising man. He started in the mailroom and worked his way up the corporate ladder. "I taught myself to write and sell. These two disciplines gave me much pleasure during my work life and later on as well." He published many articles and a newspaper column entitled "Copy by Poppe." His first book, The 100 Greatest Corporate and Industrial Ads, is considered a classic. Fred won innumerable awards and was elected to the Advertising Hall of Fame. He retired from Poppe Tyson in 1986.

Fred came to us from Amityville H.S. and a short stay at Brooklyn Polytechnic Institute, followed by two years in the Navy which included the Okinawa invasion. He graduated with an AB in economics. He was a member of Elm Club and active in intramural wrestling, "but I spent too much time playing bridge."

Fred is survived by his wife of 43 years, Inez, son Steven, daughter Ellen Jane, and two grandchildren. To them the class extends its deepest sympathy.

The Class of 1948