Jared died April 5, 2019, in Madison, Wis., after a courageous battle with metastatic colorectal cancer.

After growing up in Texas, Arizona, and Oregon, he graduated from Clayton Valley High School in Clayton, Calif.

At Princeton Jared majored in politics, was a member of Tower Club, and was active in Orange Key and the Latter-Day Saints Student Association. Jared earned an MBA from Harvard Business School, which he attended with his wife, Susannah ’94. He worked as a marketing executive at General Mills, Wizards of the Coast, Microsoft, and American Girl, and then as a marketing consultant.

Jared handed down his love of games, movies, and lifelong enthusiasm for all things Star Wars to his children and friends. He loved spending time with his extended family, and he loved his faith, which sustained him during his five-year journey with cancer.

In addition to Susannah, Jared is survived by his children Samuel, Gretchen, and Joshua; parents Carl ’61 and Louise Gustafson; siblings Alex Gustafson (Rachel), Nephi Gustafson (Kristen), Rebekah Aidukaitis (Erik), Deborah Theobald (Daniel), Liahona Crompton ’98 (Peter), Rachel Nelson (Erik); sister-in-law Shelli Gustafson; and 27 nieces and nephews. He was preceded in death by his brother Ammon.

Undergraduate Class of 1995