Joseph E. Dedeo ’59

Joe DeDeo, a retired advertising executive, died of lung cancer at Memorial Sloan Kettering Hospital in NYC on Dec. 8, 2000.

Joe was born in Newark, N.J., and prepared for Princeton at the Delbarton School in Morristown, N.J., where he played football, ran track, and sang in the Glee Club.

At Princeton he majored in psychology, roomed in the "Rockefeller Suite," ate at Dial Lodge, and was a standout guard on the varsity football team, for which he was awarded the first Charles W. Caldwell Memorial Trophy, selected to the Associated Press All-Ivy squad, and chosen an All-America honorable mention.

Joe began a career with Young and Rubicam in 1961 and remained with the firm until he retired in 1998. While with the firm he ran its London office for 15 years, opened the Australian office, established branches in Tokyo and Hong Kong, and strengthened the firm's presence in Latin America. Joe held positions of president, CEO, and vice chair during his tenure with the agency.

Joe is survived by his wife, Esther, whom he married in 1969, his son, Simon, his mother, Clarissa, and a sister, Marguerite Caggiano. To all of them the class extends its deepest sympathy.

The Class of 1959