Laurence J. Craigie ’74

Bill Craigie died May 28, 1994. He had been battling AIDS for some time.

Bill majored in psychology and was a member of Charter Club. He later recalled the time he spent playing bridge at Charter as among his happiest times at Princeton.

After graduation Bill went into advertising research, working mostly for J. Walter Thompson and Young & Rubicam. Long-term assignments included work for Kodak and Pepsi. Bill took pride in his skills as a focus-group moderator and marketer.

Eight days before his death, Bill wrote to a classmate, expressing regret that his health would prevent him from attending our 20th reunion. In a letter filled with humor, pride, and consideration, he wrote about his life: "I am who I've always wanted to be. I'm doing the things I've always wanted to do. I live my life-for the most part-in joy." Our 20th reunion was held the weekend after he died; in spirit, Bill was there celebrating with us.

We extend our deepest condolences to Bill's parents, John H. Craigie *58 and Mary C. Craigie, his brothers, Michael and Allan, and his sister, Ann Bates.

The Class of 1974