Peter Dean Forsch ’40

ON MARCH 25, 1991, Pete Forsch died at his Greenwich, Conn., home. He is survived by his widow, Barbara, and daughter, Patricia, to whom we forward our deepest sympathy. The Forsches also maintained a home in Bermuda, where they spent much of their time.

In college Pete was a robust, hearty, and humorous soul who took part fully in campus life, played soccer and rugby, enjoyed Cap and Gown Club, and managed the squash team. His interest in Princeton endured mainly as a member of our 2Dth Reunion and Memorial Dormitory Committees.

After an exceptionally fine WWII Naval officer record, Pete was associated with the advertising industry, mostly with Young and Rubicam and later with Nestle Co., where he became V.P. for advertising and marketing services. He was credited with creating the name "Taster's Choice" for their freezedried coffee brand.

We will retain fond memories of Pete as and all around and wellliked classmate who thoroughly enjoyed life and only recently commented he "wouldn't trade one bit of the past 71 years, except for closer contacts with roommates ... and all the Class of 1940."

The Class of 1940