Pettersen Barto Marzoni ’39

Body

Pete died Jan. 19, 1999, in Westminster, Colo., his most recent retirement home. His career was, as he once described it, opinion, market, advertising, educational and statistical research. From 1939-50 he was chief statistician for Opinion Research Corp. in Princeton with time out to serve in the Pacific with the Information and Education Division of the AUS, earning two Battle Stars. After 1950 he served as director of market research for several leading firms, including P. Lorillard Co. and D'Arcy Advertising.

Pete and Suzanne Gifford were married in the Princeton Chapel in 1946 and lived in Princeton for most of the next 30 years. They raised a family of five children and enjoyed all Princeton had to offer: football games (didn't miss a kickoff for years), every reunion, and golf at Springdale. In 1971 they moved to Boulder, where Pete became a PhD candidate in astrogeophysics at the U. of Colorado. Suzi died several years ago, but Pete had the loving support of his children, Petterson B. III, Lynn, Dale, Gifford, and Dru, with whom he was living at the time of his death. To them all we extend our sincere sympathy.

The Class of 1939

No responses yet

Join the conversation

Plain text

Full name and Princeton affiliation (if applicable) are required for all published comments. For more information, view our commenting policy. Responses are limited to 500 words for online and 250 words for print consideration.

Paw in print

Image
The cover of PAW’s November 2025 issue, featuring a photo of a space probe and the headline "Made in Princeton."
The Latest Issue

November 2025

NASA’s new IMAP mission, London’s big data detective, AI challenges in the classroom.