Robert Earl Eastright ’41

Body

Bob died July 7, 2006, in Richmond, Va., after a short illness.

A Blair Academy graduate, Bob majored in biology at Princeton, where he was a member of Theatre lntime and Campus Club.

He entered the Army in 1942, served in the Special Services Division, which produced theatrical and radio shows, and was separated as a captain.

In 1946, Bob began a career in advertising that led to television. First, at Cunningham & Walsh, he was responsible for all television commercials for Chesterfield. In 1950 he moved to Young & Rubicam as an account executive for Goodyear Television Playhouse, What’s My Line?, and many other shows.

He then joined J. Walter Thompson, where he was named creative group head and developed advertising for Ford and Planters Peanuts and was responsible for a number of award-winning commercials. From there he went to N.W. Ayer Advertising before starting his own consulting business in 1972. His efforts won a number of awards, including the Sylvania Television Merit Award and the 1956 Peabody Television Merit Award.

Bob’s wife of 60 years, Patricia Squire Eastright, died Feb. 10, 2007. He is survived by his daughter, Leslie Yoshitani; his sons, Robert and Alan; six grandchildren; and seven great-grandchildren.

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