Sheldon I. Geller ’54

Shelly died Jan. 30, 2023.

He prepared at James Madison High School in Brooklyn, N.Y., where he was active in tennis, student government, and orchestra.

A music major at Princeton, he was also interested in psychology, art, and philosophy. He joined Dial Lodge, was business manager of the Nassau Lit, and participated in varsity tennis and IAA baseball and basketball.

Shelly married Marcia Schwartz in 1955, divorcing in 1976. After service in the Army from 1956 to 1958, he embarked on a career in department store sales, marketing, and advertising — first with Bloomingdale’s and then with Rooster Ties, Pace Shirtmakers, C.F. Hathaway, and eventually as an executive with the Dekkers store chain.

His principal avocation was golf. He boasted of scoring three holes-in-one and winning the senior club championship at Pelham Country Club at age 70, beating eligible entrants from age 50 up.

He is survived by his wife of 44 years, Linda Lucia; sons Mike and Dave from his first marriage; and son Matt from a second marriage.