Thomas A. Moore ’73

Tom succumbed to glioblastoma July 25, 2024, in Philadelphia with his wife, Amber, at his side. He was 73, the oldest of five children of MIT Prof. Leo B. and Christine Banios Moore of Lexington, Mass. Tom prepped at Roxbury Latin School, graduating in 1968, and left immediately to join the surveying team in a Florida swamp laying out Walt Disney World and to learn to fly. In late summer 1969, not yet having applied to any colleges, Tom trotted along with Freddie Fox ’39 on his bicycle for a Princeton campus tour, and Freddie offered him admission on the spot.

At Princeton, Tom roomed with Gardy Friedlander ’74 and Mike Jensen ’73 and joined Quadrangle Club. Always a “math guy,” he intended to major in physics and math but then chose American history to write a thesis on “The Black Press in Reconstruction Atlanta,” in what his advisor called “relentless prose.”  Tom served as ad manager at The Daily Princetonian, directed the Odd Jobs Student Agency, spent summers on The Freshman Herald, and managed the front-of-house team for McCarter Theatre and campus concerts, memorably the Beach Boys in Dillon and the Chicago Symphony at Jadwin.

Tom began his long career in marketing right after graduation, 23 years of it with Procter & Gamble in Cincinnati, focused especially on the brands Cascade, Tide, and Vidal Sassoon. He appeared on the Wall Street Journal front page for his leadership of the Cincinnati Ballet Company as he acquired Knoxville Ballet and New Orleans City Ballet, matching one terrific corps of dancers, repertoire, and costumes to the three cities’ boards, fundraising, and venues. Tom also served as chairman of Summerfair and board chair of the American Health Foundation. He and his former wife, Avril Barton Moore ’73, restored a high Victorian Hannaford house in Cincinnati and John Witherspoon’s colonial farm in Princeton, Tusculum. The Moores’ preservation of Tusculum led Tom to serve on the board of the D&R Greenway.

Tom loved traveling with his kids, fly fishing in Patagonia, boating in Lake Chautauqua, wine tastings, Everquest, Steely Dan, and the Red Sox.

The Class sends its condolences to his wife, Amber St. Marie, and to his children: Tommy, Diana ’06, and Juliet ’09.