After graduating from the Haverford School, where he was active in sports and student government, he served in the Naval Air Corps for a year.
At Princeton — where his father was in the Class of 1921 — he belonged to Dial, graduated with honors in psychology, and was inducted into Sigma Xi. He continued his study of psychology by earning a master’s degree in 1952 and a Ph.D. in 1958 from the University of Pennsylvania.
After doing consulting and research work, he formed his own market-research company in 1963. He later added an educational group for training the disadvantaged. Though he retired in 1991, he reported at our 50th reunion that he had started two small companies, one dealing with education and the other with market research.
He and his wife, Helen, whom he married in 1951, enjoyed vacations in New Jersey and Florida and occasional golf outings.
Wally is survived by Helen, daughter Cynthia, sons Dale and Paul, and three grandchildren. His daughter, Carol, and brother, James ’45, predeceased him.