42 Rules for B2B Social Media Marketing

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By Peter Spielvogel ’85

Published Jan. 21, 2016

(Super Star Press) Written for business-to-business (B2B) marketing professionals, this book provides a combination of proven best practices and real-world stories in a how-to B2B social media marketing guide. From understanding market requirements to building awareness for your product, these three social media practitioners make it easy to phase into today’s complicated social media channels. All royalties will be donated to the Khan Academy, an organization committed to providing a free world-class education to anyone anywhere. Spielvogel has been a high-tech marketing executive since the early 1990s and a B2B social media practitioner since 2005.

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