Authentic Selling: How to Use the Principles of Sales in Everyday Life

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By Jeff Kirchick ’10

Published Jan. 26, 2021

In Authentic Selling, Jeff Kirchick ’10 argues that sales skills are useful in everyday life and contends that these skills are not those of insincerity, but rather authenticity.

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The cover of PAW’s 2026 Reunions Guide features an illustration of a Tiger dressed like George Washington leading a boat full of Princeton alumni at Reunions.
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