Authentic Selling: How to Use the Principles of Sales in Everyday Life

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By Jeff Kirchick ’10

Published Jan. 26, 2021

In Authentic Selling, Jeff Kirchick ’10 argues that sales skills are useful in everyday life and contends that these skills are not those of insincerity, but rather authenticity.

Paw in print

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The January 2026 cover of PAW, featuring a man and a woman and the headline "Empower Couple."
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