Authentic Selling: How to Use the Principles of Sales in Everyday Life

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By Jeff Kirchick ’10

Published Jan. 26, 2021

In Authentic Selling, Jeff Kirchick ’10 argues that sales skills are useful in everyday life and contends that these skills are not those of insincerity, but rather authenticity.

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The cover of PAW’s November 2024 issue, featuring an illustration of a military tank that's made out of a pink brain, and the headline "Armed With Ideas: Princetonians lead think tanks through troubled political times."
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