Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
How does branding effect the way consumers make decisions? Blindsight (BenBella Books) by neuroscientist Matt Johnson and marketer Prince Ghuman explores this question, focusing on the psychological factors affecting our behavior. In doing so, Johnson and Ghuman equip consumers to take control over their purchasing decisions.
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October 2024
Exit interviews with alumni retiring from Congress; the Supreme Court’s seismic shift; higher education on the ballot