Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains

By Prince Ghuman and Matt Johnson *13

Published Feb. 24, 2020

How does branding effect the way consumers make decisions? Blindsight (BenBella Books) by neuroscientist Matt Johnson and marketer Prince Ghuman explores this question, focusing on the psychological factors affecting our behavior. In doing so, Johnson and Ghuman equip consumers to take control over their purchasing decisions.