Branding that Means Business

Branding is king. Authors Tessa Misiaszek and Matt Johnson *13 combine the latest business thinking with psychology, sociology, and anthropology to explain the value of branding beyond general business. They offer readers the tools to create, enhance, and distinguish your brand to connect with consumers. Branding that Means Business (Economist Books) makes the argument that the best brands connect with people on a deeper level.