Commercializing Childhood

Placeholder author icon
By Paul B. Ringel ’90

Published Feb. 3, 2016

As print culture grew in the 19th century, publishers raced to meet the demand for magazines aimed at middle- and upper-class children — especially those whose families had leisure time and cultural aspirations to gentility. Paul B. Ringel ’90 analyzes the content of these American children’s magazines and provides the stories of their authors and publishers to explain how the industry trained generations of children to become consumers.

Paw in print

Image
Three Princeton students stand outside East Pyne, modeling preppy clothing by JPress.
The Latest Issue

June 2026

Ivy Style finds new life; University ‘pauses’ Trenton program; Princeton’s dating culture.