Face Value: The Irresistible Influence of First Impressions

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By Alexander Todorov

Published May 31, 2017

Face Value (Princeton University Press) is an accessibly written overview of Princeton psychology professor Alexander Todorov’s extensive work on facial features and first impressions. The troubling, surprising, and astounding facts surrounding his work include evidence that we make judgments about a person in 1/10 of a second and we like “typical” faces and dislike others. The book includes experiments in the text so that readers can test their own impressions.

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The cover of PAW’s November 2024 issue, featuring an illustration of a military tank that's made out of a pink brain, and the headline "Armed With Ideas: Princetonians lead think tanks through troubled political times."
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