How do people become interested in politics? A prescient question for a world where anyone’s political opinion can be accessed in only a couple of clicks. Using analytical data normally disregarded by social scientists and political experts, Princeton professor of politics and public affairs Markus Prior attempts to answer the questions of what political interest is, where it comes from, and why it matters. Presented in a digestible and eminently understandable manner, Hooked (Cambridge) is a groundbreaking effort to understand some of the pressing and unanswered political questions of our time, providing a fresh perspective on modern politics.