How to Succeed in the Green Rush … for Entrepreneurs, Contractors & Professionals

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By Dasheeda Dawson ’00

Published Feb. 21, 2019

How to Succeed in the Green Rush (The Weed Head) is a how-to guide for those looking to enter the cannabis industry. Dasheeda Dawson ’00, who is founder, CEO and president of MJM Strategy, a digital-focused strategy and management consulting firm in the cannabis industry, explains how to utilize different skill sets and experiences to find employment and make cannabis a side-hustle, a good living, or a booming business.

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The cover of PAW’s November 2024 issue, featuring an illustration of a military tank that's made out of a pink brain, and the headline "Armed With Ideas: Princetonians lead think tanks through troubled political times."
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