How to Succeed in the Green Rush … for Entrepreneurs, Contractors & Professionals

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By Dasheeda Dawson ’00

Published Feb. 21, 2019

How to Succeed in the Green Rush (The Weed Head) is a how-to guide for those looking to enter the cannabis industry. Dasheeda Dawson ’00, who is founder, CEO and president of MJM Strategy, a digital-focused strategy and management consulting firm in the cannabis industry, explains how to utilize different skill sets and experiences to find employment and make cannabis a side-hustle, a good living, or a booming business.

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The October 2025 cover of PAW, featuring an illustration of a woman dressed like Superman, but the S on her chest is a dollar sign.
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