Lobbying America: The Politics of Business from Nixon to NAFTA

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By Benjamin C. Waterhouse ’00

Published Jan. 21, 2016

(Princeton University Press) In the 1970s and 1980s, American business began an unprecedented political mobilization that sought to unify the business community and promote a fiscally conservative, antiregulatory, and market-oriented policy agenda. Waterhouse traces the rise and fall of that movement and the mind-set of the powerful CEOs who led it. Waterhouse is an assistant professor of history at the University of North Carolina, Chapel Hill.

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PAW's July/August 2025 issue cover, featuring a photo of people dressed in orange and black, marching in the P-rade, and the headline: Reunions, Back in Orange & Black.
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On the cover: Wilton Virgo ’00 and his classmates celebrate during the P-rade.