Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profit Hungry Owners, and Declining Ad Agencies

 Advertising agencies are caught between owners hungry for profits and clients cutting fees, so they are downsizing as their clients’ marketing challenges are growing. In Madison Avenue Manslaughter (LID Publishing), Michael Farmer ’63 identifies the key trends weakening agencies and outlines steps they need to take to restore health to their organizations and improved results to clients.